One of the points from my research is that the colour and font need to reflect our channel's identity and professionalism. One of the things we did for hero hounds was to use a paw print text which was a little quirky and helped to get our child friendly message across, However from my research into font i had found that any fonts that are a little different or quirky can make your brand a little less professional. We want our channel to be professional but also relatable so i thought an american college sports style text would not only look simple enough to remain professional but would help us to become instantly recognisable as a sports brand. When it came to colours we ruled out colours like pink, red and blue for the reasons that - pink is far too girly, red and blue are easily recognisable for certain sports teams colours - a man united fan wouldnt be seen dead in a man city blue for example - we also wanted to steer clear of using colours that were already in use by popular sports/ news channels - bbc are red, sky are red/blue.
We spent a long time talking and trying to think of a colour that could work when we all agreed on purple. Then we wanted a second colour that would help get our logo standing out. Chris was testing some colours out when he chose orange. Instantly it just felt right. It worked well and it was eye catching and also 2 colours that i feel women would like. From my research purple means creative and orange means friendly. Barbie, Aussie hair products and Cadburys all have a purple logo while nickelodeon, fanta and amazon use orange in their logo's.
Chris pointed out that we needed to come up with a way of creating something simple prehaps using the letters TTV to create a logo for the brand . We cant just write Tekkers TV in the corner of the youtube channel. (This is something i had mentioned earlier that i thought would be cool as a lot of channels always have a logo in the corner and most youtube channels do now aswell).
He googled some examples of tv station logo's to show us. Here is a similar picture to what he showed us:
We looked at some of the channels such as the E network which has a ! with an e inside as its logo with the slogan 'entertainment television' underneath. We tried thinking of something that could incoperate our letters or channel name that would still make it recognisable as a sports channel. Chris mentioned about some channels in spain using letters in different directions such as downwards or diagnoal so i drew some ideas on paper while chris and danny worked on the computer. Chris then came up with what would be our finished idea. We liked the look of it and it worked well with the colours. He played a large T in the centre with T V either side of this T. He then said some channels have their channel name underneath and that as people may not know what TTV is initially we should put Tekkers Tv under it. Danny mentioned about having just TV in capitals and making sure it was central under as it will look more professional. We all decided that having orange as the focal T in the front with purple trim and purple in the back letters with orange trim would also help to understand that it its Tekkers TV. This is our final logo:
The next point we discussed was our slogan - We knew danny would be the man for this job as he is always coming up with great puns and catchy phrases so hed already brought a few ideas to the table through our facebook chat.
Sports. News. Now
This is very catchy and it felt very much like a slogan that sky sports would use for their trailers. I liked this idea.
Get Your Head In The Game
This slogan was a little bit of a mixed bag. It was perfect for describing exactly what our channel does - bring new and under appreciated sports to our audience but as Chris rightly pointed out it is a song from High School Musical. The target audience for Disney is not our target audience and would easily confuse a few people and make them think our channel is something that is isnt.
Danny also mentioned about wanting to use the phrase over the line. I liked this idea very much, it could be used in a few different ways - bringing sports news over the line for example - but we couldnt think of a catchy enough way of incorporating it.
Net
Danny mentioned using the word Net in a sentance for our slogan as it means internet and therefore goes with the digital news aspect but also helps with our sports brand - we could say, in the net, on the net. I liked this ideas also as it a little different from the others but also explains what the brand is. However because we arent using sports that have balls in them or basically mainstream sports it wouldnt work for the specifics of our channel.
Shooting sport onto your screen
This one we felt might be misinterpreted so we decided against it.
All Sports, No Balls
This one was a little bit of a joke at first as our channel is aimed at women so the 'no balls' bit is a bit of a joke but also it gets the point across that it only features sports that arent normally shown. We wont feature any sport that has a ball in it. Danny made a good point that the all sports part is therefore a bit confusing so we came up with...
Just Sport, No Balls
I like this one the best. It suits our target audience 16-25, brings a little sense of humour into the news and gets the message across. i think its something people would remeber.
The final thing we discussed was what we wanted to see in our intro and news studio. Danny liked the idea of having the TTV come up in the centre of the screen at the end with out virtual studio behind it and then the TTV shrinking and slotting into the corner. I wanted it to include different sports we might feature like the pole dancing and prehaps clips from our 'future' shows. I also mentioned that in the studio i would like a TV to one side where our stories could pop up when Fran mentions them before we cut to them. Chris said he will take all the ideas on board when he creates the virtual studio and intro and also encorperate his own ideas and spin on things.
Stay safe,
Helen
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