Proffesional Practice: Reaserch into similar companies' promotional videos

I decided in order to make a promotional video, i would need to research existing promotional videos first. Here are a few i looked at:

Serbia soul food - https://www.youtube.com/watch?v=wIwNwZwNXuA

The Penny Black Restaurant and Bar - https://www.youtube.com/watch?v=twl072sffjE

UberEATS - https://www.youtube.com/watch?v=CXw7amyR1kY

These videos focused primarily on the product being sold and used artistic shots of preparation and final delivery.
I also thought it would be a good idea to look at adverts as they appeal to a wider target audience, children and adults.

Haribo - https://www.youtube.com/watch?v=9scm3NCIH_E

Cadburys - https://www.youtube.com/watch?v=TVblWq3tDwY

Walkers -https://www.youtube.com/watch?v=OfUhTQiaIqg&list=PLGpE8p5vbBohLCv3MSrScLtHWZV-jY8Ei&index=3

Maynard - https://www.youtube.com/watch?v=B-xG3D8OMQk

These adverts are all colourful, fun, catchy and are clearly directed towards not only children but adults too. Most give off the impression that there products are fun and possibly even fun to eat. The point of this is to leave the viewer with positive feelings, which then will create a positive memory towards that product which could possibly make the viewer buy that product at a later date.

I also researched how advertisement works to get some background information and found the psychological and persuasion tecniques incredibly powerful and interesting. Below are a few links to articles discussing this:

http://www.theatlantic.com/business/archive/2011/08/why-good-advertising-works-even-when-you-think-it-doesnt/244252/

http://wklondon.typepad.com/welcome_to_optimism/2014/04/how-advertising-really-works.html

Lastly, i thought id do some research on event planning as the company i am filming are a small business who provide event packages. I found that many people are very stressed when planning any event, be it a birthday, wedding, baby shower etc, and any help in making that process easier is openly accepted and welcomed.
http://www.theguardian.com/small-business-network/2014/feb/26/homebased-event-planning-business

I tried to find some promotional videos for similar businesses who provide packages for events but found it very difficult. There were loads for hotels and wedding packages but very little if any that i could find for businesses who provide food or sweet packages. I found this possibly an advantage as there seems to be a gap in the market for promotional videos (although a few websites).

Websites:
http://www.pinkapplestudios.co.uk/event-packages/
http://sweettreatscompany.co.uk/candycart-packages/

I will be using this research in my approach to filming :)

Stay safe,

Helen