Myself and Chris in the lesson today had a chat about the kind of channel we wanted to create, i mentioned that i didn't enjoy the news on TV at the moment and preferred the bcc three style which just covered stories its target audience would find of interest - including stories about celebrities without missing out on the obvious big news of the day. This is done in 60 seconds.
Here is an example:
It features a scrolling news bar with other stories that might be of interest to the viewer but less of a 'big news' feature.
We said that we don't enjoy stories about the war and all the doom and gloom in the world and when we talked to our friends they agreed with us. We decided that we should make our target audience 16-25 as this is the age many young adults don't really enjoy this form of TV but if it was told in a way that was engaging they may enjoy it a lot more and find it of interest. We then discussed things that our age group enjoyed and also things that we are knowledgeable about.
Here is a brainstorm of these ideas:
We liked this and decided to speak to Danny about it to see if he felt it was a good story and also to run it by helen and see what she thought. We still needed to think of a brand for our channel but this idea was something we felt could work for our demographic.
Stay Safe,
Helen
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