Part of that answer relates to why have you chosen your hero to be a dog?
When discussing idea's we ket coming back to the topic of something a bit different. We thought the majority of people would choose a Male hero and thought having a female hero could possibly work as a USP but then Danny mentioned Top Dog and the stories we heard of dogs who worked to rescue people from avalanches and dogs who carried insulin to their owners to prevent a diabetic attack. This would be something different.
We also thought dogs are fairly popular in the UK and would appeal to a mass market - people of all ages and genders would enjoy this.
I decided to look at some statistics about dogs in the UK.
Below is a list of the Top Ten Pets for 2013 (based on running totals over two years)
1. Fish kept in tanks: 20 - 25 million (9% of households)
2. Fish kept in ponds: 20 - 25 million (6% of households)
3. Dogs: 8.5 million (25% of households)
4. Cats: 8.5 million (19% of households)
5. Rabbits: 1 million (3% of households)
6. Caged birds: 1 million (1.9% of households)
7. Domestic fowl: 1 million (0.9% of households)
8. Guinea Pigs: Half a million (0.6% of households)
9. Hamsters: Half a million (1.5% of households)
10. Horses and ponies: 400,000 (1.1% of households)
- See more at: http://www.pfma.org.uk/pet-population/#sthash.e7FUgqc4.dpuf
Top Dog breeds among Men & Women:
Top Dog Breeds among Women1. Labrador
2. German Shepherd
3. Golden Retriever
4. Pit bull Terrier
5. Chihuahua
Top Dog Breeds among Men
- German Shepherd
- Pit Bull Terrier.
- Labrador Retriever.
- Rottweiler.
- Great Dane.
I also read an interesting article about 'Man's Best Friend' - Women Twice as Likely to have a dog than men.
Here is the link:
Stay Safe,
Helen
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